For an entrepreneur, a business is more than a piece of paper. It represents their image and years of effort, hard work, and dreams. But for other people, they are just another advertisement, another piece of clutter to file. To them, your business card may be nothing more important than any other business card that crosses their desk at any given time. So, as a businessman how can you make your card attract attention, get kept, and actually used?
Often, it pays to think of the reason why people keep business cards in the first place. Understanding this concept can affect the design and effectiveness of your card. There are some reasons why people even keep business cards. For one, they use them as a link to a supplier or resource. Let’s say you are in the construction business, and you meet someone who sells hard-to-find equipment. You will probably keep their business card to contact them whenever you need equipment. Second, you may keep them as a contact to a colleague. Perhaps from time to time, you need to contact your business associates or work with other members of the industry. Having their business cards can facilitate contact much easier.
You may also keep business cards for non-business reasons such as when socializing and organizing parties. Likewise, you may retain business cards for the purpose of referring them to someone else. Like for instance, your neighbor needs someone who washes windows. You will probably pass on the card to him so he could contact them.
But often people see business cards simply as contact information for a customer or potential customer. With a little planning, you can avoid that routine and make your cards unique and more useful to customers.
There are dozens of ways you can use to encourage customers to hold on to your business card. Most of these ideas center on providing information that the customer may find useful. By using a unique format such as a tri-fold format or by adding relevant information on the flip side of the card, you can add value to your business card that makes them worth keeping. For instance, you can include at the back of the card a calendar that lists typical upcoming events. Let’s say you own a coffee house. You can promote events such as live bands, karaoke nights, or comedy nights at the back of the card.
Nevertheless, no matter how you design your card make sure that they still effectively provide the information that the customers need to know. Remember that your card may be passes on to someone else or the recipient may be trying to remember you later after a long day of meeting people at a convention. So, make those cards do the sale for you.