The amount of quality links pointing to your website determines the popularity of your websites with many of the search engines, so it is very important to obtain quality links. However, you need to know where your website stands in the search engine rankings in order to see how much work you need to do to increase and maintain that popularity rating.
Another way to build links is through free content creation or free article submissions. When creating your website you will need to fill your site with fantastic content and make updates, so other sites want to link to your site. Search engines are now smart enough to know that content is related, so, links from relevant sites are more important than links from sites that are irrelevant.
The assumption still is that if a site has valuable content or services to offer that other webmasters will link to that particular site. Most importantly, work on your content for natural linking from other websites. It is hard to get one-way links but if you have good content that goes far beyond other sites people will want to link to you, it is still harder to get one-way links than it is to get reciprocal links.
Since page rankings are very important to the major search engines and links influence this, it is important to create a game plan on how to build links to your site. A well laid out plan will help in establishing the overall link plan and strategy to drive traffic to your site. As time goes on your site will grow and your page rank will get better, and you will have better chances of securing quality links. As your website continues to grow and build in popularity you will need quality links from other sites pointing to your site to keep your rankings. Link building never stops, if you stop link building and other sites stop linking to you, you could possibly lose your ranking on the search engines.
The amount and quality of links you need will depend on the competitiveness of the keyword phrases for which you are optimizing. If you put in the time and work on your link building efforts over time you will see results in the long run.
Article directories work with many partners and by writing articles your articles can show up on many sites. Your best bet in these times is to write articles and submit them to article directories. By using article submission services and directory submission services you are able to increase your ranking to your website, by submitting you are creating one-way links back to your site.
Using automated tools are not link farms, the reason for this is that you decide who you want to trade links with each and every week. Continue building quality links, and you will see that in time it will all pay off.
Getting the one-way link is more difficult to obtain than reciprocal links, but the pay-off will come if you get solid long-term links, and you will see the search engine ranking results increase.