Here’s a question I recently received from a subscriber who was looking for more leads for his direct sales business. He wrote:

Our problem is getting other people to view our link or getting them to open it at all, I suppose. We need to expand our effort to new associate recruiting and would like your input as to how we might do this. Thank you for your reply to this letter.

Your site also makes people enter a code before even viewing it. I understand that this is so you can get credit for any referrals, but you’re creating an extra step for your users. People have to remember the code, type it in, or even copy and paste it, which, unfortunately, is something a lot of people won’t bother to do. People use the Internet because it’s easy, and they want to surf around quickly, without having to jump through hoops. You want your information right in front of your prospect when they get to the site.

Obviously, this is the way the company has set up the website, and they probably aren’t going to change that– but honestly — I don’t think that matters. The two of you need your own unique online presence and need to generate your own leads.

Who knows what will happen with your relationship with your company? They are a highly reputable company that’s been around for well over 100 years, but you have no idea what the future holds. If the company decided to no longer offer the direct sales opportunity or one day, the two of you decide you just don’t want to work with the company– what happens? Your business is gone! That’s no good.

I recommend that you keep your online presence separate from the company you are working with, so it really is your OWN business and you can maximize your income. You can generate leads that might be interested in your opportunity and you can make them other offers through affiliate programs or you might even want to create your own information products down the line.

Think of what unique perspective you give to your business. Are you great cooks who can show people how to make delicious meals with those products? From the recruiting side, you can also figure out a unique perspective, but make it a product-focused one. Your best recruits will be people who have the same interests as you– not just people who want to make money online.

You can start by creating a list to promote your products and another to find recruits. I’d create two separate websites for this because some of your best customers will never be interested in the opportunity, so don’t confuse your visitors. For the product list, you can share recipes, information about using the right herbs and spices, etc. For the recruiting one, you can give information about starting a home business, show how fun it is to sell these types of products, etc all from your own perspective.

All these subscribers you gather now belong to you. If you decide to move in a new direction with your business, you still have these subscribers and you can continue to deliver quality information to them– and earn an income too.

Just remember, this is your business and you want to have complete control AND maximize your income.